Tesco Customer Experience Case Study Example | Topics and Well Written Essays - 1000 words

Tesco Customer Experience - Case Study ExamplePeople believe that they the smart set can use its size and success to be a force for good. This challenge is indeed accepted by Tesco with enthusiasm and commitment.Consumers identify a brands distinctive capabilities ground on their perceptions that have themselves been created by the marketers over a period of time. A genuine brand is the internalized sum of all the impressions received by the customers and consumers resulting in a distinctive position in their minds eye based on perceived emotional and functional benefits (Knapp). A brand, in general, conveys certain aspects like attributes, benefits, values, culture, personality and user. According to a recent study, Tesco is believed to have the strongest brand image online and this fact is clearly visible from its official website.Tesco implemented the Club card rewards program to earn necessary customer information, which it then used to cater to specific customer needs and p otential wants. When shoppers signed up for the card, they automatically submitted their age, gender, and income. Tesco was able to segment their shoppers based on these factors. As soon as the shopper used the card when shopping online or in-store, purchased product information was automatically uploaded into Tesco database. Product information was used to cross-sell superfluous products and services such as grocery delivery services. This way, Tesco strives continuously to keep all its customers satisfied and ensure type shopping every time they confabulate the store or the website. A new strength that has been adopted among the staff at Tesco stores is called future, instead of having criteria to meet every store, the strengths, weaknesses, opportunities and threats are discussed with staff in all(prenominal) store and problem are sorted out, making each stores SWOT that little bit different, although the main goals are not ignored.Another ploy on Tescos behalf to win the cus tomers loyalty it that of vouchers for schools a scheme where one voucher I given for every five pounds that is spent in store, not only does this countenance adults to help their children but will make the children encourage the adults to shop at Tescos to help their school. Tesco as a company uses clear values to underpin what they do. Their consequence purpose is based on Creating value for our customers to earn their life time loyalty. Tesco has invested one billion pounds.Tesco believes in one important thing, i.e. they offer the best quality on a broad range of products and believe that they offer the best value. They have invested one billion pounds since 1996 on the campaign to reduce prices to customers and that continues to build as they go in to 2004. They offer outstanding customer service every customer is offered help at the checkout. Location and convenience is some other reason to shoot Tesco, they have introduced a staggering 200 in the last two years that stay open 24 hours a day and they plan another 1540 new express stores, which are Tesco mini stores linked on to esso garages and forecourts.Another key