Monday, May 25, 2020

Macbeth - Supernatural Theme - 809 Words

The presence of supernatural forces in William Shakespeare s, Macbeth, provides for much of the play s dramatic tension and the mounting suspense. Several supernatural apparitions throughout the play profoundly affect Macbeth and the evil forces eventually claim Macbeth and destroy his morals. Macbeth s ambition was driven by the prophecies of the three witches and unlike Banquo, he was willing to do anything to assure that they actually transpire. Macbeth is horrified at the notion of killing Duncan, his King and kinsman, but he eventually succumbs to the evil forces and this leads to his downfall. Macbeth further compromises his honor by arranging the murder of his best friend, Banquo. Banquo s places Macbeth in a precarious†¦show more content†¦Macbeth may be subconsciously referring to his conscience that has plagued him since the first appearance of the three weird sisters. Banquo s ghost appears during the banquet because it provides for an extremely suspenseful scene. Macbeth is pitted in an internal conflict and is so tormented by guilt that he could confess to his actions at any time. The tension only rises as Macbeth suffers a breakdown and crumbles in front of many distinguished guests, only heightening any prior suspicions they may have had. If Banquo didn t appear during the scene, Macbeth would only remain content that his friend had been murdered knowing that the task of keeping Banquo s children off the throne had grown much easier. Banquo s appearance helps to portray Macbeth as a character because it shows that although he has lost most of his decency, he still is embattled and deeply affected by the appearance of his deceased friend. Banquo s surfacing is only an example of an important theme in Macbeth, the supernatural. Macbeth is a powerful but flawed character and the presence of these evil forces tempt him and plant the seed that leads to his own destruction. Despite being a formidable warrior, Macbeth is not presen ted at first as someone with a natural disposition to commit murder. Macbeth is at first wary of the prophetic messages from the three witches but upon hearing that he will be given the title of Thane of Cawdor, he isShow MoreRelatedTheme Of Supernatural In Macbeth773 Words   |  4 PagesShakespeares Macbeth, the supernatural and the role it plays in motivating characters is present throughout the duration of the play. The supernatural causes conflict in the play and the prophecies from the witches in act one is the inciting action. The apparition, Banquos ghost, and the dagger are examples of how the presence of the supernatural causes conflict. The theme of the supernatural causing conflict in Macbeth plays an important role in the plot of the play. The witches in Macbeth play a criticalRead MoreThe Importance of the Theme of the Supernatural in William Shakespeares Macbeth951 Words   |  4 PagesThe Importance of the Theme of the Supernatural in William Shakespeares Macbeth The supernatural in Elizabethan times was seen as a very real threat to society. The public thought that there were such things as witches who could perform acts of the supernatural such as turning humans into animals and causing changes in the weather. Any mention of the supernatural in these times scared the public and many people, mainly women, were executed on the thought that theyRead MoreAnalysis Of The Tragedy Of Macbeth1207 Words   |  5 Pages The ‘Tragedy of Macbeth’ (also known as ‘Macbeth’) is a play written by William Shakespeare and it was first performed in 1606. This play presents plenty of themes through the action and dialogue throughout the play. Although the play is universally and most commonly referred to as the dark tragedy presented by Shakespeare. The most common themes that were introduced to the audience tend to be femininity versus masculinity, pride and honor, the role of supernatural, temptation and evil and a lotRead MoreThemes in Macbeth742 Words   |  3 PagesWithin Shakespeare s famous Macbeth there are many different themes that make the play the captivating masterpiece that it is. The role of the supernatural is a very important element of Shakespeare s Macbeth. Just as important, the theme of masculinity is very dominant. Both themes contribute to the play s unique and powerful nature, overall creating a very effective storyline, strong characters, and unexpecte d twists and turns throughout. In the time of William Shakespeare thereRead MoreSupernatural Soliciting Within Shakespeare s Macbeth1728 Words   |  7 PagesJulia Sawicka Ms. Paolone ENG3U1d Monday, November 6th, 2017 Supernatural Soliciting within Shakespeare s Macbeth Shakespeare’s Macbeth is broadly known as a cursed play by a myriad of individuals globally. Given its appalling history of death and disorder, as well as the supernatural elements present within the play, many have come to the latter conclusion. To add, Macbeth is also a tragedy, adding more malediction to the already allegedly accursed play. To create such a tragic, ill-fatedRead MoreMacbeth Themes899 Words   |  4 Pages â€Å"What are the major themes in Macbeth† By Connor Maguire William Shakespeare’s Macbeth a play complete with many themes and viewpoints. The themes are exhibited by the main characters of the play, notably antagonist Macbeth. Themes seen in the play include ambition, where is is portrayed as both dangerous and unnatural. However, it does exist in both good and evil forms in the play. Another theme seen is whether Macbeths actions in the play are a result of fate, or free will. Although outsideRead MoreNatural vs. Unnatural in Shakespeare ´s Macbeth Essay736 Words   |  3 PagesNatural vs. Unnatural The term supernatural was first used in 1520-30 AD. The definition of supernatural is â€Å"that which is not subject to the laws of physics, or more figuratively, that which is said to exist above and beyond nature† (â€Å"Supernatural†). The term supernatural, or unnatural, refers to paranormal, religions, and magic. Macbeth was written in 1606 and contains many of the unnatural elements listed above. In Macbeth, the supernatural plays a huge part in the play. The play is more focusedRead MoreWilliam Shakespeare s Macbeth And Othello1417 Words   |  6 PagesHello, I’m William Shakespeare, the famous and historically known playwright of plays such as Hamlet, Romeo and Juliet, Othello and Macbeth. Today I will be talking to you all about two of my plays, Othello and Macbeth. I will also be talking to you all about the social, political and historical themes in my plays and my intent for writing them. I wrote Macbeth and Othello during the reign of King James the 1st of England. Events that were occurring during that time period and the feeling of theRead MoreThe Tragedy Of Macbeth By William Shakespeare1497 Words   |  6 Pagesthe tragedy, Macbeth; a tale of systematic suffering, which foreshadows and imminently leads to the death of a great man. Essentially, it is Macbeth’s flaw – his growing ambition – which leads to these harsh repercussions. Shakespeare demonstrates his tragedy, through Aristotle’s elements and definition of tragedy, which ultimately concerns the reversal of good fortune to bad. In â€Å"Macbeth†, ambition conspires with supernatural forces to commit evil deeds and the themes of the supernatural, evil andRead MoreEssay On Supernatural Manipulation In Macbeth773 Words   |  4 PagesThe play, Macbeth, is established around the central idea that once you have completely abandoned your mind, morals, and being you lose everyt hing you have. It is clear that the acts committed by the conflicted and mislead Macbeth, have the potential to shatter him as a mortal, such is the overall theme of Macbeth. But, when contemplating the presence of the unnatural forces in the play it is difficult to truly decipher what is meant by their intentions. The intervention of the supernatural evidently

Thursday, May 14, 2020

Analysis Of The Poem Lullaby - 2626 Words

Lullaby The Tone Lullaby is a love story with a personal and universal touch. The author tells of his love with his special someone, sleeping gentle in his arms. The writer reflects on a moment in time, the feeling for romance, and the childhood years. Then in a twinkle the author thinks of how time can have an impact on the human structure. For instance, the innocent beauty of a child, will at a point in time, fade with the passage of years. Hope for romance, love, and beauty is not lost on the author. In the writer’s mind, whatever happens during the passage of time, sickness can destroy one’s beauty, we all someday be consumed by death. The author paints the impression of love as a universal language that is engages everyone, the galaxy included. The writer sets the tone to be prepared for such circumstances, but until death his lover’s beauty is intact. The Structure Lullaby has no clearly defined structure. Each stanza in the poem presents different ideas ending in diverse thought process. The meaning in each stanza is clear in relation to what the author may be thinking. The Analysis Lullaby is Auden’s expression of love in various forms, taking into consideration personal and universal love, the diverse moods of love and romance. The poem was written in the 1930s, having an engaging tone pouring over with love, with no clearly defined rhythmic structure or form. Lullaby consists of four 10 line stanzas. Stanza one addresses personal love, with theShow MoreRelatedPoem Analysis for Lullaby for Insomniacs859 Words   |  4 Pagesthe poem â€Å"Another Lullaby for Insomniacs† by A.E. Stallings, it can seem like the subject is insomnia just for the title but it has more than depth than that. In order to understand what the theme of the poem is, readers must analyze is line by line. After doing so, you should come to realize that the theme is that theirs this guy who’s broken hearted over his lover who moved because he didn’t put a ring on her finger and now he can’t sleep over it. Numerous readers don’t look inside a poem likeRead MoreEssay on Analyzing Poetry2868 Words   |  12 PagesAnalyzing Poetry It is possible to compare and contrast poetry from different literary periods by selecting a poem from each period and examining its use of structure, style, and imagery to enhance its theme. In the Elizabethan period, Lullaby, by Richard Rowlands; in the Romantic period, Samuel Taylor Coleridges Youth and Age; in the Victorian period, A Childs Laughter, by Algernon Charles Swinburne; and in the Modern period, Jessica Hagedorns Sorcery, the reader will come toRead MoreLiterary Analysis Of Langston Hughes961 Words   |  4 PagesTomorrow is Coming Quick (A Literary Analysis of Langston Hughes’ Poems) The nineteenth and twentieth centuries were impressive times for the growing of several different cultures. One of the main cultures that grew through those time periods was that of the black community. Those with darker skin color were pushed to their limits and they were still able to persevere. One writer in particular truly made a influence not only on his culture but on the rest of America, too. Langston Hughes was anRead MoreWilliam Blake in Contrast of Songs of Innocence and of Experience1452 Words   |  6 PagesEN 222-Intro to British Lit. II April 21, 2012 William Blake in contrast of Songs of Innocence and of Experience William Blake, an engraver, exemplified his passion for children through his many poems. Blake lived in London most of his life and many fellow literati viewed him as eccentric. He claimed to have interactions with angels and prophets, which had a great influence on his outlook of life. Blake believed all prominent entities, those being church, state, and government had become sick withRead MoreThe Criticism Of John Crowe Ransom2127 Words   |  9 Pagesstudies should be excluded from analysis. It is true that there is a lot to gain from analyzing and paying close attention to form, literary devices and techniques that are incorporated within a poem and a certain level of knowledge of the poem can be found solely within the poem. However, limiting oneself to analyzing only what is within the poem also limits ones understanding and interpretation of the poem. Relying on extrinsic as well as intrinsic factors relating to a poem enables the critic or theRead MorePsychoanalytically An alyzing the Poetry of Sylvia Plath Essay1846 Words   |  8 Pagesnot the same as analyzing Plath; her works stand by themselves and create their own fictional world. In the poems Lady Lazarus, Daddy and Electra on Azalea Path the psychoanalytic motifs of sadomasochism, regression and oral fixation, reperesnet the desire to return to the incestuous love object. A brief introduction to psychoanalysis is necessary before we can begin to interpret Plaths poems. Art is the expression of unconscious infantile desires and the strongest of these desires is the wish toRead MoreSocial Problems Of Modern Times2262 Words   |  10 Pages Term Paper: Suicide Analysis of Ruslana Korshunova Amanda N. Martin Gallaudet University One of the largest known social problems of modern times affecting mankind one-way or another is suicide. It has become everyday news within the media reporting someone who has committed suicide for various reasons. Though every suicide has its own story, the most common reasons are related to a possible result of relationship failure, financial difficulties, and someone suffering from a mentalRead MorePhillipine Literary Periods3839 Words   |  16 PagesSongs It is a form of folk lyric which expresses the hopes and aspirations, the peoples lifestyles as well as their loves. These are often repetitive and sonorous, didactic and naive a. Hele or oyayi – lullaby b. Ambahan (Mangyan) – 7-syllable per line poem that are about human relationships and social entertainment c. Kalusan (Ivatan) - work songs that depict the livelihood of the people d. Tagay (Cebuano and Waray) – drinking song e. Kanogan (Cebuano)Read MoreThomas Hardy Poems16083 Words   |  65 Pagesabout my pilgrimage as pain. HAP ANALYSIS Firstly the word hap means that which happens by chance. The poem is a sonnet, although it is presented as three stanzas in that the traditional octave is split into two stanzas each of four lines and the sestet is a stanza on its own. The rhyme scheme is every other line rhymes. The poem reflects an atheist’s philosophy of life and is told from the point of view of a young man. The major themes in the poem are faith, and suffering. The speaker

Wednesday, May 6, 2020

Was Oedipus Responsible For His Own Fate - 1384 Words

Was Oedipus responsible for his own fate? Oedipus, the King Harmanjot Singh Parmar, 578087686 Vancouver Island University Author note This paper was prepared for Liberal studies, Section 250, taught by Mark Blackell Oedipus-the king is a true Greek novel in all sense. It is a tragedy at heart and explores various emotions and instances of human life in a suspenseful and heart trenching way. Oedipus the King unfolds as a murder mystery, a political thriller, and a psychological whodunit (The Oedipus trilogy). In this mythic story of patricide and Oedipal love, Sophocles emphasizes the irony of a man determined to track down, expose, and put the man behind bars who killed king Laius and funny though, the man turns out to be himself. The hero of the play, Oedipus is a ruler of Greek city, Thebes and had become king by solving the riddle of Sphinx and marrying the Queen Jocasta. It totally grips a persons’ interest and tell about the moral values of life. A lot of Themes have been discussed, but the one which seems basic structure of the story is the role of fate in whole play. I think fate played an interesting aspect of Oedipus’ life throughout the play. It was fate which was respon sible for most of the circumstances in the story. But was the fate only criterion that led to fall ofShow MoreRelatedOedipus The King By Sophocles1598 Words   |  7 PagesThe events in Oedipus the King, written by Sophocles, suggesting a connection between man s free will towards perfection in life or fate which the ancient Greeks believed that Gods had given to them. Man was free to choose and was ultimately held responsible for his own actions. Both the concepts of fate and free will are a poignant factor and they play an indispensable role in the Oedipus destruction. Oedipus was a victim of fate when he was predicted from birth to someday marry his mother and toRead MoreOedipus Fate And Fate Essay777 Words   |  4 PagesFate as defined by the Merriam Webster dictionary is ‘an inevitable and often adverse outcome, condition, or end’. Sophocles discusses fate vs free will in his plays. In the play Oedipus Rex there was a prophecy that Oedipus was destined to kill his father and marry his mother, he attempts to escape his destiny by running away to Thebes where he meets his fate. In the play Antigone, that main character Antigone decides to go against Creon’s (her uncle who has inherited the throne) decree and buryRead MoreHamlet vs. Oedipus1493 Words   |  6 PagesHamlet vs Oedipus Hamlet by William Shakespeare and Oedipus the King by Sophocles are both tragic stories which contain many elements of which are similar and different. Although both Hamlet and Oedipus suffer from fate, Hamlet’s father is murdered by his brother Claudius, while Oedipus kills his own father. Both Hamlet and Oedipus have the opportunity to shun their fate, but the two men believe themselves to be the only individual who can resolve the predicament which they are faced with. TheRead MoreOedipus Rex, by Sophocles822 Words   |  4 Pagesit. But all I did was blame myself.† This quote, from actress Teri Hatcher about her own childhood also relates to Oedipus’s situation from Oedipus Rex by Sophocles. Sophocles‘ Oedipus Rex tells the story of a monarch named Oedipus whowho becomes the unfortunate victim of circumstances beyond his control. In Oedipus Rex, Oedipus‘ downfall is not a result of excessive hubris or his actions, but rather his parentsâ₠¬â„¢ disgraceful actions and uncontrollable aspects of fate. Oedipus’ parents actionsRead MoreIs Oedipus Rex a Story of Tragedy or Fate? Essay1272 Words   |  6 Pages Oedipus Rex a play by Sophocles can be looked at in two ways as or as not a tragedy of fate. Author Lionel Trilling states that much ingenuity has been used to show that it is not a tragedy of fate and those critics use Poetics by Aristotle to back their claim, â€Å"the protagonist of a tragedy should be a man worthy of respect and admiration but have some discernible weakness or fault of character to which his tragic disaster may be attributed. In some important sense, that is, he is to be thoughtRead MoreFate vs Free Will in Sophocles ´ Oedipus Rex and Shakespeare ´s Macbeth1487 Words   |  6 PagesFate and free will are two topics that are often questionable because they go hand in hand. Fate is a belief that a certain event is said to happen, then that persons choice and free will lead them to what has been predicted as inevitable. Knowing whether somethin g is fate’s fault or the fault of the person who’s going to enact the said action, is one question that has never been fully answered. In Sophocles Oedipus Rex and Shakespeares Macbeth, fate is determined by their own choices and freeRead MoreOedipus the King by Sophocles1393 Words   |  6 Pages Sophocles’ play, Oedipus the King, has risen many questions concerning the main character and whether or not he acts on free will or if his future is predestined by the gods. I am going to test the theory that although Oedipus believes he is acting on his own free will, he is in fact a victim of the gods. I will analyze several different sources that discuss fate and human agency in Oedipus the King and then proceed to build my original argument on the archaic debate. There has been a great dealRead MoreOedipus the King: Fate vs. Free Will Essay examples591 Words   |  3 PagesSophocles’ Oedipus the King: Fate vs. Free Will In Oedipus the King, one of Sophocles’ most popular plays, Sophocles clearly depicts the Greek’s popular belief that fate will control a man’s life despite of man’s free will. Man was free to choose and was ultimately held responsible for his own actions. Throughout Oedipus the King, the concept of fate and free will plays an integral part in Oedipus destruction. Destined to marry his mother and murder his father, Oedipus was partly guidedRead MoreOedipus Rex Analisys895 Words   |  4 PagesIn Oedipus Rex, Sophocles portraits one of the most intriguing and fascinating traits of the human nature: the search for truth regarding who we are and the realization of the paths reserved by our future fate. The play starts with the presentation of the main character: Oedipus, the king of Thebes. Sophocles presents Oedipus to the reader as a majestic figure who addresses his attention to the people of Thebes from his palace. The city had been hit by a devastating plague due to Laà ¯os (theRead MoreFate And Free Will : Oedipus The King1136 Words   |  5 PagesClearly depicted, in Oedipus the King, is the Greek s popular belief that fate will control a man s life in spite of man s free will. Throughout the story, the concept of fate and free will plays an integral part in Oedipus destruction and ultimately the death of his family. Destined to marry his mother and murder his father, Oedipus was guided by fate. When Oedipus learns of his fate he immediately tries to prevent it, as did his mother and father. This prophecy, as warned by the Oracle of

Tuesday, May 5, 2020

Forensic Anthropology free essay sample

Forensic Anthropology Theme: A forensic anthropologist examines the skeletal remains which makes significant contributions to an investigation. Forensic anthropology is the application of the science of physical anthropology to the legal process. The identification of skeletal, badly decomposed, or otherwise unidentified human remains is important for both legal and humanitarian reasons. Forensic anthropologists apply standard scientific techniques developed in physical anthropology to identify human remains, and to assist in the detection of crime. The science of forensic anthropology includes rchaeological excavation; examination of hair, insects, plant materials and footprints; determination of elapsed time since death; facial reproduction; photographic superimposition; detection of anatomical variants; and analysis of past injury and medical treatment. Forensic anthropologists work to suggest the age, sex, ancestry, stature, and unique features of a decedent from the skeleton. For example, when a skeleton found in a wooded area is brought to a morgue or an anthropologists laboratory for examination, the first step is to determine whether the remains are human, animal, or inorganic material. We will write a custom essay sample on Forensic Anthropology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If human, an anthropologist then attempts to estimate age at death, racial affiliation, sex, and stature of the decedent. Although the primary task of anthropologists is to establish the identity of a decedent, increasingly they provide expert opinion on the type and size of weapons used and the number of blows sustained by victims of violent crime. It should be noted, however, that forensic pathologists or related experts in forensic medicine determine the cause or manner of death, not the forensic anthropologist. Most anthropologists have advanced degrees in anthropology and have examined undreds of remains. They are also thoroughly familiar with human anatomy and how it varies in different populations. Some anthropologists may also have experience in police science or medicine, as well as in serology, toxicology, firearms and tool marks identification, crime scene investigation, handling of evidence, and photography. A limited number of anthropologists deal with footprint analysis and species identification of carrion insects in relation to estimating time elapsed since death. A forensic anthropologist makes significant contributions to an investigation. The greatest of these could well be the anthropologists intensive training and experience in distinguishing between human and nonhuman remains, determining age at death, racial affiliation, sex, stature, elapsed time since death, skeletal trauma, post-mortem damage and alteration of the skeleton, and establishing positive identification based on skeletal and dental evidence. Such information can be obtained from complete bodies or those partially destroyed by burning, air crashes, intentional mutilation and dismemberment, explosions, or other mass disasters. In act, a forensic anthropologist is now an integral member of most mass disaster teams. Through their anthropological training, most forensic anthropologists have knowledge of excavation techniques and mapping that are invaluable in recovering evidence. Consequently, the forensic anthropologist should participate in the investigation of the crime scene and, especially, in the recovery of human skeletal racial classification has some biological components, it is based primarily on social affiliation. Nevertheless, some anatomical details, especially in the face, often suggest he individuals race. In particular, white individuals have narrower faces with high noses and prominent chins. Black individuals have wider nasal openings and sub nasal grooves. American Indians and Asians have forward-projecting cheekbones and specialized dental features. Examination of this skeleton reveals traits consistent with white racial affiliation. Further examination of the skull produces a few strands of straight blonde hair. Microscopic examination shows the hair to be consistent with that of a white person. Usually, examination of the pubic bone, sacroiliac Joint, mount of dental wear, cranium, arthritic changes in the spine, and microscopic studies of bones and teeth narrows the age estimate given by the anthropologist. After examining the skeleton, these indicators suggest that the man was between 35 and 45 years of age at the time of death. Estimation of stature can be narrowed by measuring one or more complete long bones, preferably a femur or tibia. If stature estimates are based on incomplete long bones, less confidence can be placed in them. This measurement of the maximum length of the bone can then be plugged nto a formula based on race and sex to produce an estimate. In this case the individuals stature was estimated at 57 to 59 with a mean stature of 58. Estimating the time interval since death can be extremely difficult. For the most part, such an estimate is based on the amount and condition of soft tissue, such as muscle, skin, and ligaments present, the preservation of the bones, extent of associated plant root growth, odor, and any carnivore and insect activity. However, many other variables must also be considered, including the temperature at the time f death, penetrating wounds, hu midity/aridity, soil acidity, and water retention. The longer the time since death, the more difficult it is to determine the time interval since death. In this hypothetical example, the anthropologist determined that the individual died 6 to 9 months previously, based largely on the condition of the soft tissue and the amount of root growth in the individuals clothing. After the dirt and forest debris were removed from the bones using water and a soft brush, a number of faint cuts became visible in the left ribs and the mid-back. The number of discrete uts in three ribs and in one vertebra suggest that this male was stabbed a minimum of three times. No additional evidence of trauma was noted. Further examination revealed that the male sustained a fracture above his right eye and upper Jaw bone at least several years before death. The individual also had a severely deviated nasal septum and presented evidence of a severe chronic nasal infection. This observation is noteworthy because if he sought medical help for the fractures or sinus condition, photo images may have been taken that would provide an excellent opportunity for ositive identification. Forensic anthropologists have much to contribute to law enforcement and would welcome the opportunity to assist in the successful resolution of an investigation. They work to suggest the age, sex, ancestry, stature, and unique features of a decedent from the skeleton. They are now an integral member of most mass disaster teams. Through their anthropological training, most forensic anthropologists have knowledge of excavation techniques and mapping that are invaluable in recovering evidence. Consequently, they should participate in the

Saturday, April 11, 2020

Swarovski vs. Pandora Marketing Essay Example

Swarovski vs. Pandora Marketing Paper Marketing Communications Home Assignment 2 Written by: Kacsak Kitty Seminar Leader, Group: Tom Owens, Tuesday 10. 00 am Swarovski 1. Positioning Swarovski positioning itself as a luxury fashion brand by creating a consumer experience that embodies Swarovskis brand values of innovation and modernity. They would like to position themselves as creating premium, high-quality products with many features for the high-value customers. They are working hard on the continuous innovation to be a market leader in the luxury and travelling jewellery segment. Their products are truly multifaceted and as multifaceted as that product is, so is the customer base. This gives Swarovski a unique advantage in the current economic climate to reach out to a broad spectrum of people and provide them with a luxurious yet affordable product 2. Target Group The common favour in most of the luxury and lifestyle brands is the travelling person, which is a prime marketing target group for Swarovski. Every single female consumer, from 17 to 71, in terms of buying or gift receiving is a target person for Swarovski. The company think themselves as a global and all-encompassing brand. They have targeted four major sections in the women fashion with sophisticated, business, classical and bridal collections. Very recently, they have discovered that one of their crystal pendants (Fiorella) is very successful in the children’s pages of in-flight catalogues. Originally they have not targeted this segment but it has made them aware to consider the further development of this marketing segment. Pandora 1. Positioning We will write a custom essay sample on Swarovski vs. Pandora Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Swarovski vs. Pandora Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Swarovski vs. Pandora Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pandora designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. High quality, hand-finished, modern and genuine jewellery products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are. That is why Pandora celebrates these moments, why they say these moments are unforgettable. 2. Target Group The brand claims its target market is the late 20s. That is where the advertising is directed. That is the age to which women are aspiring. In truth, many are much older. It is a product that appeals to all ages, we can see three generations standing in front of a Pandora window, looking at the product and all wanting the same thing. They are selling their products on a more affordable price than Swarovski, so they are providing an every day wearable product on a medium price to a wider range of females. The unique future of Pandora’s products that they are hand-made.

Tuesday, March 10, 2020

A Complete Guide to Writing a Marketing Research Paper

A Complete Guide to Writing a Marketing Research Paper A research paper in marketing is a fairly large academic work aimed to be published in a scholarly journal, magazine or other type of publication. The quality of research and findings presented in it are evaluated by peer review, which means that you have to make arrangements for potential counterarguments and objections. Research papers are one of the most widespread ways of sharing your progress with academic community – if you don’t intend to get a job in marketing but are going to continue a career of academic research you will have to learn how to write this kind of papers sooner rather than later. This marketing research paper writing guide will help you with it. What to Do Before You Start Writing: Our Experts Advise Choosing a Topic The primary purpose of a research paper as a university assignment is to evaluate the student’s ability to use relevant sources of information, think independently, analyze data, make original conclusions and prove his point of view with viable evidence. Therefore, you will mostly be given a free rein in terms of topic choice, and you should use this freedom to its fullest. Do you have personal interests in the sphere of marketing? Perhaps you’ve heard about a marketing-related event that can serve as a basis for your paper? Have you read anything beyond the basic course that can produce a positive impression on your professor? It is always worth finding a topic you are interested in or even passionate about; Once you’ve defined the general direction of your paper, try narrowing it down. For example, â€Å"Walmart’s Marketing Campaigns† is way too broad and vague. â€Å"Shopper Events: the New Approach to the Practice of Sampling† is much more focused; If you cannot invent a topic of your own, try looking through the titles of business and marketing literature in one of the online academic databases (e.g., Euromonitor International or Business Source Complete). You don’t have to limit your search to thematic databases, as marketing is closely connected to many other disciplines. For example, PsycInfo offers abstracts and citations to the scholarly literature on behavioral sciences, including an impressive collection of materials on marketing and business; Going through the literature will help you select a topic that is both sufficiently well-researched to have enough sources to draw upon and leaves you enough breathing room to do your own work. This will prevent you from repeating the research topics of the authors you’ve missed. So what kinds of topics should you be looking for? Here are a few examples: Private Labels vs. Popular Brands: How Can These Products Coexist in a Single Store? Effects of Gender on Family Buying Behavior; Factors Influencing Positive and Negative Word of Mouth Advertising in Cafà © Industry; Methods Used by Companies to Facilitate Impulse Purchases; Client reaction to Unethical Behavior on the Retailer’s Part; Deceptive Advertising and Its Effects on Customer loyalty in Electronics Industry. Doing Market Research Most marketing assignments, research papers included, deal with specific situations and case studies. To evaluate them properly you have to precede your work with market research carried out in a uniform fashion: Market survey – gather relevant statistical and unquantifiable data from a test group of consumers. These may be either random people or selected according to a certain principle; Situational analysis – you analyze the situation of the company in question: where it stands, what are its problems, what causes them and so on. Again, you have to use clearly defined tools to do so, such as PESTEL (Political, Economic, Social, Technological, Ethical and Legal) and SWOT (Strength, Weakness, Opportunity and Threat) Analysis. These are exactly what it says on the tin: they successively evaluate the situation from these points of view to build a bigger picture; Marketing strategy – based on your findings, suggest an effective strategy based on 4 Ps (Product, Price, Promotion and Place). Formulating Your Thesis Statement A thesis statement is the gist of your research paper, its main point expressed in one or two sentences. Beginner writers often make a mistake of mixing it up with the topic or research question. There is, however, a clear distinction between them: Topic broadly delineates the field of research, e.g. â€Å"Brand awareness†; Research question is what your paper aims to address and answer, e.g., â€Å"To what extent does brand awareness influence customer loyalty?†; Thesis statement is your answer to that question, e.g., â€Å"Brand awareness plays a pivotal role in forming customer loyalty†. Thesis statement is a defining part of your research paper and should be a part of the introduction. Ideally, you should place it in the first or second paragraph, right after you attract the reader’s attention with the first several sentences. The rest of the paper should be dedicated solely to proving the point it expresses, so make sure to align the thesis statement and body paragraphs to correspond to each other. Dealing with Sources Every research paper should maintain a precarious balance between original findings and connections with existing body of research on the subject. On the one hand, you have to produce results that haven’t been presented to peer review by anybody else. On the other hand, you have to build upon works of other researchers. Information sources can be subdivided into groups based on several principles, but the most important are these: Low- and High Quality Sources Low-quality sources are those that contain unverified and unverifiable information and demonstrate signs of subjectivity and author’s agenda: mass media, Internet resources, most books, etc. You can use them, but treat them as more of a supplement than a real source of information you depend on. High-quality sources are primarily peer-reviewed articles in scholarly publications. A good indication of the source’s authority is how many times it has been cited in peer-reviewed literature so far (you can find this information in most indexing databases). However, don’t decide to use or not to use a source based on this factor alone – a recent article, even if it is very high-quality, will naturally have fewer mentions than an older one. Primary and Secondary Sources Primary sources deal directly with their subject – they are, e.g., documents, statistical data, experiment results and so on. Secondary sources research, cite on and analyze the primary ones. They are not worse than primary sources, they are simply used for a different purpose. A good research paper should contain a balanced selection of both types. Finding the necessary sources gets easier as you become acquainted with your topic, but in the beginning it can be quite problematic. Here are some good ways to organize your search: Your marketing textbook should have a bibliography section. Look through the sources cited in the chapter/chapters dealing with the subject you are writing about – it is a good place to start; Look through online databases like the aforementioned Euromonitor and Business Source Complete. Multidisciplinary resources like Google Scholar and Academic Search Complete are also quite comprehensive; Study the sections of the sources that have been most useful to you so far. Important point concerning using such sources: you should either locate them and use in their original form or introduce them with words â€Å"as cited in †¦Ã¢â‚¬ . Don’t pretend to have read the books you haven’t even seen in reality – it will be immediately obvious to anybody more or less familiar with the topic; By now, you should have an idea on who are the main authorities in your chosen field of research. Try locating their other works and see if they can be useful as well. Outline Outline is a detailed plan of your research paper. If you boil down your text to its most essential parts, this is what is going to remain. If you put enough work into an outline, you will be able to structure your thoughts and putting them on paper won’t take nearly as much time as usual. So, what you should mention in your outline? Introduction – what information does the reader need to properly understand your paper? Hook – how you are going to grasp the reader’s attention; Thesis statement – write it down in its entirety, as well as how you are going to lead up to it from the hook; Additional information, if necessary. Body paragraphs – make sure you introduce one major point per paragraph and provide logical connections between them and the main point of your paper. Don’t forget to give the reader viable evidence in support of each of these points. Conclusion here you should restate the thesis and make suggestions for further research and what can be done to alleviate or improve the marketing situation you’ve discussed. Writing Tips Give yourself plenty of time. You won’t write a good research paper in a single draft, so be ready to change entire sections, cut unnecessary parts and, in extreme cases, rewrite the entire thing from scratch. Avoid colloquial expressions and sentence structures (such as contractions). Marketing may be less academic and more down-to-earth than many other disciplines, but it doesn’t mean that you should use informal language when writing about it. Avoid passive voice unless it is absolutely necessary. Some student writers believe passive voice to be more serious and stylistically scientific, but it is a misconception. The only thing it will do for your writing is make it cumbersome, hard to understand and prone to grammar mistakes. Don’t use first person. A marketing paper should be fully objective, and first person is only used when talking about personal experiences. Even if you describe your own work, experiments and interviews, try to make it sound impersonal to avoid being accused of subjectivity. Avoid overly emotional and unfair evaluations. When writing about marketing you will often describe situations in which people made suboptimal decisions that led to huge losses. Treat people and companies that made them fairly – for some reason, they considered this approach right in their situation given the information they had at the time and didn’t have the benefit of hindsight. Vary the length of your sentences. It is often suggested that sentences in academic papers should be about 25 to 30 words long, but don’t try to bring every sentence to common denominator. Intersperse longer and shorter ones to make your text look more alive. Post-Writing Tips Experienced writers know after a paper is finished, there is still a lot of work to be done, and its success depends on this work just as much as on writing per se. There are two stages you should take care of: checking your paper’s formatting and revising it. Bringing the Paper in Compliance with Formatting Requirements Marketing courses use both MLA and APA styles, although APA is a little bit more common. This doesn’t mean that you can use whichever you like – the choice falls to your professor, so make sure to ask them about it. All the information about formatting can be found in official style guides or one of many online resources dedicated to helping students with them. There are too many rules and specific situations they deal with, so it is impossible to give any specific recommendations here. When in doubt, consult a respective style guide, if still in doubt, ask your professor. Revision There are many tricks that make up for an effective revision, but the most useful one is probably to prepare a checklist to go through when you reach this stage. Reread your paper asking yourself the following questions: Do all structure elements perform their functions? Are paper parts interconnected logically? Does every paragraph cover a single point only? Have you missed anything when summing things up in conclusion? Do you use words that are too complex to make your paper more scientific? If you were somebody else, would you understand everything you are trying to say the first time you read the paper? Cut all unnecessary words. The rule of a thumb is that if you can understand the point without a word (sentence, group of sentences, paragraph), it should be removed. Using these marketing research paper writing tips won’t turn you into a professional marketing writer overnight, but they certainly will help you get into the spirit of the thing.

Saturday, February 22, 2020

Why is the study of political science imperative for an educated human Essay

Why is the study of political science imperative for an educated human being in society - Essay Example According to Marcus, â€Å"democracy, bureaucracy, autocracy, amongst others formulates basic forms of government†. This is a vivid implication that politics qualifies as a science. Scholars establish diverse ideologies and theories to articulate the dynamics of politics. Marcus also asserts that â€Å"Politics keep changing with in different times.† In this case, political science has immense importance towards every elite in society. The study is imperative to the elites in diverse ways. In the art of politics, people must exceed the figure of two. This implicates that interactions amongst two or more individuals comprise politics. In definition, politics entails an art of influence within a civic level (Marcus, 2010). The influence may as well infiltrate to the individual level. Therefore, the study of political science is imperative to the elites upon understanding its dynamics and nature. Political science is imperative to educated individuals in diverse ways. Marc us quotes that â€Å"Scholars in political science pursue knowledge in politics†. This knowledge accumulates within them to propagate comprehensive understanding of the political dynamics. Therefore, this knowledge inculcates immense capacity towards the scholars. In this case, political science scholars are in a capacity to give a comprehensive and logical account of the basic changes (Marcus, 2010).